Jon Siegel / ジョン 米岡

Graphic Designer

Jon Siegel is an art director living in Tokyo, Japan.

Wax food

I took this shot in front of Maisen in Omotesando, which is a famous fried pork restaurant to put it bluntly. These display foods are made entirely of wax! I don’t know how these displays keep from melting in the boiling summer heat of Tokyo. There’s a big area near Ueno where they make this stuff. A display like this might cost a few hundred dollars to order and have made(maybe even more, some really complex ones that come close to $1,000~ USD!). I’ve seen single slices of realistic-looking toast for sale for about $30USD. They have an odd feeling when you touch them, a little rubbery but pretty sturdy. This is nothing new in Japan, wax foods have been used in restaurant displays for ages. I just liked how realistic this one was, with the little glistening fish eggs.

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Jon Siegel